Harnessing the Power of Self-Expression

What could be in store for us in 2014? In today's Brand Equity, Linda Tan, the director of consumer insights, predicts certain trends emerging in this year. Some of them set me thinking  and they could for you too. Here they are:
1. Experience Quest - Journey to self discovery
Instead of indulging in material things, people will choose to hunt for new experiences to explore the unknown, discover possibilities and face surprising encounters. The amalgamation of these experiences is what makes the individual unique and form building blocks of a highly personal story to be shared.

Point to Ponder: What is it about the unknown that fascinates me? What are the ways I can discover it?

Source: experiencelife.com

2. Goal setting - Measuring personal success

People are constantly challenging themselves and setting goals to stay ahead in a challenging environment. People will use the latest technology to track performance of their health and fitness levels.

Point to Ponder: What measures can I set to track my personal performance in every field of endeavour? How can I best use technology to help me do this?

3. Photographic Timeline - Smart showcase of self

The emergence of a a variety of user-friendly photography apps in recent years help unleash our creativity to tell interesting stories. We can expect a more mindful, selective smart sharer and photographer where attention goes to who to share with, what to eternalise and the focus on meaningful value exchange.

Point to Ponder: What is my IBrand? In what ways can I present my authentic self to my friends, community, and everyone I interact with?