Carter Murray, the CEO of ad agency Foote Cone Belding, makes for an unusual CEO. He hates buzzwords. Something that many of his contemporaries appear to find comfort and meaning in. Murray calls it "completely wanky, corporate rubbish speak." He can't stand the stuff. Asked how he gets by as CEO with such distaste for industry jargon, Murray says, "We are in the business of understanding people and advising clients on how to connect with them. I find it strange that we hide behind the corporate lingo."
What are you in the business of, and can you to get by without your industry blah, blah?
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